CMS Spanish Medicare Enrollment Ad

The Media Network (TMN) reached out to Cultiva Studio to design a newspaper ad and a color flyer for the Centers for Medicare and Medicaid Services (CMS) aimed at a Hispanic audience. The ad was to appear in six different publications to promote local events to educate people on new Medicare benefits for 2011. Some events also provided free flu shots for Medicare recipients.

Lisa’s experience in designing materials for CMS while she worked for both Ketchum and Ogilvy Public relations allowed this very rushed project to go smoothly. Also, Lisa is bilingual (English/Spanish) which is very helpful when designing an ad in Spanish. TMN prefers working with Spanish-speaking designers when producing materials for a Hispanic audience. Both TMN and CMS were very happy with the work.

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